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MULTICHANNEL CAMPAIGN
In the field of digital marketing, the requirements for films are increasing. Today’s campaigns are adapted to different formats (e.g. landscape / portrait / square), content duration and reception. The aim is to create the best possible solution for each channel and to achieve the maximum on each channel.
All Schindler Ahead products are installed in the Ahead Xperience Room for customer presentations. Currently, standardised video spots play on the products and the full potential through MultiScreen Content has not yet been exploited.
With this final thesis (IPA) project I’m covering the entire showroom (Ahead Xperience Room) taking into account all displays and projection surfaces. Thereby I connect the Schindler Ahead core values with a message, which I visualize with the sport Parkour. I realize a comprehensive, amazing experience for external and internal customers. This project, in combination with a documentation, was created entirely by me during the 86-hour project phase.
A big thank you to the three Parkour athletes:
Josua Ernst, Ivan Schwegler and Justin Hollenstein.